WHAOO! COLLECTOR CARDS •
WHAOO! COLLECTOR CARDS •
Making snack time fact time
The ask
Wha-who? Whaoo! are a French snack brand who make ready-filled crepes and croissants.
Continental kids love them – but the snacks were quite new to these shores. To make it onto after-school snack time plates, Whaoo! wanted to make more of the collection of animal characters found on their packaging.
The answer
We created a series of in-pack collector cards to discover while munching on your croissant.
Each card was filled with jokes, language translations for all the animals and fun facts for kids to learn, share and even turn into a top trumps style game with their cards.
There were 11 to collect, including a rare shiny golden card featuring Gerard, the much-loved giraffe.
