SXSW LONDON •
SXSW LONDON •
The music, film & tech festival heads to London
Brief
Despite being one of the biggest contributors to U.S. culture in the past 37 years, most people in London have never heard of SXSW.
As the London team began to look at the line up, our brief was to show what kind of thing was coming their way.
Strategy
Help get the word out & hype the creative classes on Instagram, TikTok and LinkedIn.
Content
Using past footage of film makers, musicians & keynote speakers, we gave a flavour of the type of artist and innovators the festival is famous for.
We used Shoreditch as a backdrop to show where the festival ‘campus’ will be located.
And, we interviewed the Head of Music to show how varied the line up will be.