Kiwi Camp is Old Mout cider’s space at festivals – it’s an alternative spot where festival-goers can release their adventurous side whilst doing good.

Everything was created with both the planet and a bigger purpose in mind:
• Cycle-to-Recycle station: using pedal power to move a conveyor belt, crushing and recycling empties.
• Kiwi Hero reward patches, given out to those ‘Seen being Green’, 'Keeping It Clean’ or performing ‘Random acts of Kindness’. Thousands of patches were earned. 
• Wear & Care station in partnership with WWF, a spot to craft a second hand t-shirt with fabric offcuts, ribbons or eco glitter glue in return for a donation to WWF
• Upcycled furniture inc tractor tyre swings and seats

The stage was also home to alternative entertainment:
- disco yoga
- rockaoke (sing along with a live band)

Results
32,105 visited, pledged, danced, sang, sipped and did their bit

Festival Awards UK 2018, Brand Activation Award

IPM Awards 2019, Gold ,Alcoholic Beverages

IPM Awards 2019, Silver, Experiential Activation at a non-Retail Event or Festival