Weetabix have, for quite a while, been doing their bit for sustainability but have never really shouted out about it. A revamp to their website gave us an opportunity to showcase the journey from seed to spoon.

The site needed to join up the story from food miles to charity donations to the goodness a bowl of bix can do for your health. We created simple, animated ‘chapters’ that take the reader from the farm through the factory and onto the breakfast table. And for those who wanted a little more detail, we added pop up facts, so you really know what went into making your breakfast.