CHESSINGTON •
CHESSINGTON •
Introducing the new World of Jumanji
Brief
Help the internal social team at Chessington (one creator) make the brand new World of Jumanji the no. 1 choice for families over the summer.
Strategy
Break the audience down into key cohorts and create Instagram reels just for them:
The cohorts:
1. Parents of 7-12 year olds who think of their childhood when they hear the word ‘Jumanji.
2. Curious young adventurers who want to know more about the Mandrill Mayhem ride.
3. Millenial parents who want to make core memories before their kids are too old.
Content
We headed to the theme park to show off the new world and rides and every families making memories.
As well as tapping into content for coaster geeks, we also spoke to families with relatable ‘roles’ including the ‘Designated Bag Holder’ ‘Theme Park Dad’ and ‘Overexcited Mum’.