Let’s chat:
hellolucyclark@gmail.com
+44 (0)7901 684 774
What floats my boat?
Where are you happiest?
Paddling in the sea, or sipping a tea, or watching birds be birds.
What would your superpower be?
Giving everyone, everywhere, free universal education.
What is your most treasured possession?
Two, full, 5-year diaries. I started them two weeks after my son was born.Written in ‘his voice’, they are brimming with happy, silly, everyday memories that never fail to make me smile when I read them back.
Which campaign are you most proud of?
Recently, I’m really proud of the work we did for Durex, helping people to a feel a little more free to be themselves.
What is your favourite ad campaign of all time?
The Olympus Tough shark ad has a 30-word headline – I wish I’d written every one of them.
What is your favourite word to type?
Banana
Which book do you most recommend?
The complete stories of Winnie the Pooh
How do you inspire people into action?
Don’t think of them as an entire audience. Imagine just one person in that audience. Write for them. Persuade that one person to join in or put their hand in their pocket.
Got any trophies in your cabinet?
2023 – Outdoor Media Awards , Cross Channel, Silver
2023 – CreativePool Awards, Social Category, Silver
2019 – IPM Gold, Silver and Bronze (7 in total)
2018 – MAA Globes, Best Business to Business, Gold
2018 – UK Festival Awards, Best brand activation
2011 – MAA Awards, Best Creative Direct Communications – Merit
2010 – DMA Awards, Charity – Silver
2010 – CBS Outdoor Long Copy Challenge, Shortlisted
1989 – Cycling Proficiency Certificate
1986–1991 – 12 or so Brownie badges
Tell us a joke
Who is the king of the pencil case?
The ruler