DUREX – ALWAYS ON •
DUREX – ALWAYS ON •
Opening up the conversation on TikTok – encouraging everyone to be their true seggsual selves.
Brief
Launch Durex on TikTok – be relevant to open-minded and sexually active.
Strategy
Tap into TikTok trends, topics and sounds to stay culturally relevant every time we post (pretty much every day).
Idea
Be open to everyone: no topic was off limits… self-love, erotica, pegging… 😳 (everything that wasn’t allowed to be said on TikTok).
We played the algorithm to our advantage and used algospeak (and emojis 🍆💦🍑 ) to get our message out to those talking in the same way.
Results
470 posts
110k followers from scratch
53.5m views
2.8m likes
341k shares
67.6k comments