Breast Cancer Care

HELPING HUNDREDS AND RAISING THOUSANDS

Every year, Breast Cancer Care asks its supporters to host summer tea party fundraisers. And every year tea-makers and cake-bakers rise to the occasion and raise hundreds and so the charity can help thousands.

The campaigns directly invited the hosts to participate by showing them the real difference their cakes could make.

Appealing to Queens of Cakes

Home bakers are generous souls. They bake, not just for themselves, but other sugar-lovers too.
We appealed to this generous nature and asked Queens of Cakes to turn their much-loved cakes, scones and biscuits into much-needed donations.

We even sent the top fundraisers an iron-on Queen of Cakes transfer, so they could turn their baking pinny into a fundraising outfit.

Helping hundreds and thousands.

We sent potential supporters a simple, compelling reason to help. And the results were sweet. The audience liked it, giving a 4.2% response rate. And the industry liked it with a DMA silver award. 

CBS Outdoor Long Copy Challenge

London Underground Cross-track, Shortlisted entry.