MINI CONVERTIBLE •
MINI CONVERTIBLE •
Launching an open top, summer-lovin’ car… in March
The Brief
Minis are made to order – they take months from purchase to hitting the open road. Which means the new convertible was launched at a time when we were all still wearing woolly jumpers and the thought of a a car with the roof down was enough to make you add another layer.
Idea
Stay Open.
We reminded everyone that summer was around the corner and what it felt like to feel the wind in your hair and be free.
