Sure Fashion Refresh

SHOPPER | PROMO

Sure is a leading antiperspirant, but we’re a nation of savvy shoppers and tend to buy whatever’s on offer to stop our pits stinking.

So how do you get women to choose Sure when the competitor is on a price promo?
Offer a prize that’s worth winning and a decent chance of nabbing it.

 The Sure Fashion Refresh is a simple, habit-forming game. Just refresh the site to see French Connection’s latest collection. Keep pressing refresh until you see clobber you love. Enter a pack code to win it that day.