Original Source

#PACKMOREIN

Original Source is a shower gel so full of juicy stuff it makes your bathroom smell fruitier than Bananaman’s underpants. But the personal care aisle is a BOGOF hunter’s paradise, so it takes more to pack a punch beyond the price promos.

#PACKMOREIN, is a line that not only describes how Original Source get their shower gel to smell so good, it also rings true to 20-somethings on the look out for new experiences.

The campaign introduced #packmorein to the world, by giving three “volunteers” experiences so intense they had no idea what they'd signed up for until seconds before it happened.

Everyone else had the chance to experience it with an on-pack instant win.