J2O at Christmas

MERRY QUIZMAS CHATBOT

Q. How do you create a campaign around Christmas time that will appeal to pretty much everyone celebrating together –  from little ones, to their teenage cousins, parents and Great Uncle Alan too?
A. You turn them into an unstoppable, prize-draw-entering quiz team. 

 Free to enter, J2O’s Merry Quizmas appealed to revellers in the pub as well as those on hanging out with family on sofas up and down the country.

A simple on-pack messenger code, got the quiz party started.
From there, the Merry Quizmas chatbot sprang to life with J2Os distinctive voice. And it had people interacting with the brand for minutes, not seconds.

We had 22,308 entries during the promotion, with 460,586 correct answers into the draw.