Cono Sur Wine

CHAMPIONING THE BICYCLE
TOUR DE FRANCE SPONSORSHIP

The vineyard where Cono Sur’s much-loved Pinot Noir grape is grown has a giant bicycle sculpture in the middle of it. Everyone who works there from the fruit pickers to the management get around by bike. Their passion for riding and bicycles is so strong they named their best-selling wine, Bicicleta, after it.

And, as the bicycle is at the heart of their brand, every Summer they sponsor Le Tour de France. To celebrate the 2016 Tour Eliza Southwood, screen print artist and illustrator of bicycles, created a limited edition design for the front of the bottle.

To give the whole story room to breathe, we created a 16-sheet long copy ad and a 48 sheet cross-track.