Cirio Challenge

SHOPPER | SOCIAL | PROMO

Are you loyal to food brands? Your must-have biscuit brand, or go-to tinz of beanz? How about tinned tomatoes, the ones you stir in to your spag bols, soups and curries every week? No, me neither. It’s a look-for-what’s-on-offer kind of food, isn’t it?

 And that’s the problem the Cirio Challenge cut through.

 It invited home cooks to discover, taste and enjoy the difference that the farmer-assured tomatoes can make to their weekly dishes (and turn them into loyal Cirio consumers). This was all done with the reassurance that if, after trying it out, they didn’t love the flavour and quality, we’d give them their money back.

 The campaign used the brand’s own social channels, foodie influencers and shopper media to get the invitation out there.