Christmas at St. Pancras

PR | SOCIAL

On the first day of briefing, my CD gave to me, a pitch with a quick turnaround.

Most Xmas campaigns are started months & months in advance, but not the St. Pancras Christmas 2021. In less than a week (thanks to a missed email), we pitched and won with the idea of getting travellers, commuters and shoppers into the Christmas spirit with a sing-a-long around the station.

 On the second day of briefing, my CD gave to me, a last minute partnership.

A partnership deal was struck with ZSL London Zoo, so we invited the animals to the party too.
The campaign ran in the station, across London and on social too. And, our tree became a must-see London Christmas attraction.