Any-Which-Way-A-Bix
Recipe Book

SHOPPER | SOCIAL

Have you had yours? It’s a tagline that’s lasted decades – and great for brand recognition – but it wasn’t convincing those who think Weetabix tastes like the box inn comes in. We needed to create taste and flavour cues and ask: HOW do you have yours?

The Any-Which-Way-A-Bix social and shopper campaign invited Weetabix consumers and foodie influencers to share their best topping creations, which were put into a recipe book and made available online and in-store.

And to launch the book, we made the recipes available on Deliveroo at breakfast time. Each order also came with the recipe book, so Weetabix lovers could experiment with new topping ideas.